Tea Brand Celebrates 125th Anniversary with iced tea, food and music at BE MORE TEA Festival in North Charleston, SC.
Lipton® announced it broke the GUINNESS WORLD RECORDS title for the Largest iced tea as part of the iconic tea brand’s 125th anniversary celebration. Patrons at the Be More Tea Festival in North Charleston, South Carolina, enjoyed glasses of tea served from the 12.5-foot-tall pitcher used to break the record. It took 25 hours and eight 2- by-3-foot bags of Lipton black tea leaves to brew the 2,204 gallons of iced tea for the title. Thousands of pounds of ice will keep the iced tea chilled and ready to serve to festival attendees throughout the day.
Setting a new iced tea record is just one way Lipton is capping off its 125th anniversary celebration. Thousands of fans attended the Be More Tea Festival at Riverfront Park at Naval Yard, featuring live performances from bands including Passion Pit, The Roots, Walk the Moon, St. Lucia, BØRNS, denitia and sene and Outasight.
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Jennifer Davis, Golin on behalf of Lipton