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On Sunday, Smithfield celebrated the culmination of two exciting race activations during the 2016 race weekend finale at Homestead-Miami Speedway. The Smithfield brand partnered with The King of racing, Richard Petty, and Richard Petty Motorsports (RPM) No. 43 driver Aric Almirola to crown John Briggs from Spanish Fork, Utah the champion of the 2016 season-long Whole Hog Challenge amateur eating competition series. Then, Albertsons/Safeway joined Smithfield for a celebratory key-turning ceremony during which Dan Needham from Ogden, Utah had the winning key to rev up the engine to a replica of The King’s 1967 Plymouth Belvedere. Needham drove home with the car and the bragging rights.
Media Contact:
Elisabeth Garcia
Hunter PR for Smithfield
(212) 679-6600
egarcia@hunterpr.com
