In a first-of-its-kind content distribution program, a scripted animated series is launched using the marketing and distribution strength of a supermarket chain. "The Muertoons", Executive-Produced by Wilmer Valderrama, is a touching tale of five friends in a world apart that centers around the Mexican Holiday and celebration, “Dia De Los Muertos.” The series was distributed through Northgate Gonzalez Markets, a chain of family-owned supermarkets in Southern California. The program also featured an innovative shopper marketing promotion that rewards consumers who purchase select products with exclusive episodes of the Muertoons series.
