McDonald’s launched the imlovinit24 initiative to bring the world together through 24 gifts of joy in 24 cities across the world, and all in 24 hours. McDonald’s USA closed out the 24 acts of lovin’ with a free concert for select fans in Los Angeles featuring R&B artist NE-YO. He debuted his latest single, “Every Day with Love,” written with lyrics submitted by fans to McDonald’s.
Invision was hired to provide live concert multi-cam production services from the Avalon in Hollywood. Distribution of “Every Day with Love” went to McDonald’s social media portals and Vevo.