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LOUISVILLE, Ky. – In a major announcement today, Kentucky Fried Chicken® made a public recommitment to the standards set forth by founder Colonel Harland Sanders in 1952. The changes enable KFC to offer a taste guarantee today in all of its U.S. restaurants called the “Colonel Quality Taste Guarantee.” The announcement was made at an event in New York, led by KFC U.S. President Jason Marker.
The changes – which the company is calling “Re-Colonelization” affect every one of the more than 4,200 U.S. KFC locations and include:
· Chicken Mastery Certification – The food in every KFC restaurant is cooked by real cooks, freshly prepared in store every day. To help ensure consistent training across the country, managers and cooks underwent re-certification in KFC’s “Chicken Mastery” program, retraining them in the 25-minute process for prepping and cooking Original Recipe® chicken. The process starts with quality chicken raised on U.S. farms, which is hand breaded and seasoned with the Colonel’s Secret Recipe of 11 herbs and spices and then pressure fried.
· Colonel Quality Taste Guarantee – KFC stands behind the changes it has made, and to show its commitment to doing things The Hard Way has instituted the “Colonel Quality Taste Guarantee,” which promises customers will be satisfied or the restaurant will remake the portion of their the meal they didn’t love.
Press Contact:
Erin Myers
Edelman
214-443-7553
erin.myers@edelman.com
