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For the first time ever, Jack Link’s is bringing its family-recipe flavors and adventurous attitude to life in an immersive retail store in Minneapolis: Jack Link’s Wild Side. Located in the renovated Target Center, the brick-and-mortar monument to jerky is the perfect place to Feed Your Wild Side, shop like a beast and get your hands on new, outrageous and delicious items from the world’s protein snack leader.
The Wisconsin-born brand infused its Northwoods heritage into each and every retail product, allowing customers to bring a small piece of Jack Link’s Wild Side home. In addition to a wide array of tasty meat snacks, Jack Link’s went outside the bag with brand-new retail offerings:
· Looking to beef up your wardrobe? Shop a variety of ready-to-wear graphic t-shirts, which offer a signature touch under both flannels and blazers.
· More of a foodie? Collect a set of fine china plates on which to serve the finest jerky (choose between picturesque woodland scenes and Sasquatch maulings).
· Raising a wild child? Trick out your tot in the most clutch of Northwoods-inspired garb, from camo hat-and-mitten sets to fleece Sasquatch pants.
· Inspired to find your Wild Side? Pedal off into yonder horizon on an all-terrain stone-and-timber prehistoric bicycle.
Sasquatch is an iconic part of the Jack Link’s brand. And since no Jack Link’s experience would be complete without a few sightings of the woodland man-beast, guests and passersby are invited to venture around the bend from the Wild Side store into a sun-dappled woodland clearing. There, they will be greeted by an eerily lifelike, 7-foot, chainsaw-carved likeness of the mythical creature and can snap a #sasquatchselfie to share their discovery with friends and family. It’s a new profile picture just waiting to happen.
Media Contact:
Luisa Tejada
luisa.tejada@clynch.com
