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The Hershey company announced today that Hershey's Cookie Layer, one of the most anticipated innovations from the iconic Hershey's brand in more than 16 years, is now available in stores nationwide.
To kick off the festivities, The Hershey Company is temporarily renaming the renowned intersection of Chocolate Avenue and Cocoa Avenue in Hershey, PA to Chocolate Avenue and Cookie Avenue to celebrate the launch and the evolution of the Hershey's chocolate brand. Hershey's brand representatives along with officials from Derry Township were on-hand for the street renaming.
Sampling opportunities for consumers to try Hershey’s Cookie Layer Crunch bars include:
On Tuesday, Dec. 6, teams will recreate Chocolate Avenue and Cookie Avenue intersections in Chicago, Las Vegas and Philadelphia to serve up free Hershey’s Cookie Layer Crunch bars:
Chicago: The Magnificent Mile (Michigan Avenue), between Illinois Street and Lakeshore Drive from 11 a.m. – 3 p.m. (local time)
Philadelphia: City Hall Neighborhood, between Arch Street and Walnut Street from 11 a.m. – 3 p.m. (local time)
Las Vegas: The Strip, various locations from 3 p.m. – 7 p.m. (local time)