SweeTARTS® debuts the all-new SweeTARTS Ropes in a celebrity dating show hosted by actress Shay Mitchell. The SweeTARTS ‘Get Roped In’ Dating show is a one-of-a-kind, live dating experience, with fun and flirty challenges made especially for millennials, many of whom have been roped into online dating, but are now looking for new ways to make fun and flirty connections.
The SweeTARTS ‘Get Roped In’ Dating Show involved three celebrity YouTubers as contestants. Some of their biggest fans tried to spark a connection with these online personalities through a series of challenges involving SweeTARTS Ropes. Unique tests required creative skill, ample coordination and lip service. Winners joined their YouTube stars on a group date.