In the creative spirit that’s at the heart of Denim & Supply Ralph Lauren, singer-songwriter-musicians Cody Simpson and Tinashe are leading the brand’s Fall ’15 advertising and social media campaigns. They partnered on an exclusive song and video, putting their own unique spin on the iconic 1970 R&B/soul song `Express Yourself.’
Cody and Tinashe appear with top models Bella Hadid and Hailey Baldwin, among others, in dynamic multimedia content that celebrates Denim & Supply’s artistic inspiration and encouragement of self- expression. Denim & Supply took over the legendary recording facility Electric Lady Studios in the heart of New York City’s Greenwich Village for its recording session and photo shoot.
The artistic vibe of Denim & Supply and its campaign stars is carried through the brand’s social-media messaging, where fans and followers will see behind-the-scenes content, new looks and have unique contest opportunities to meet Cody and Tinashe.
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