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On Thursday (April 6th) the makers of TEMPTATIONS™ cat treats opened a “Take Out” store in downtown Eugene, Ore. -- the U.S. city with the most cats per capita -- where local residents could order free delivery of treats for their cats by calling, 1-866-626-MEOW or online at www.TemptationsTakeout.com.
A launch party with appearances from local cheerleaders, a band and balloon animal cats kicked off the store opening, and the brand estimates it will deliver 10,000 free cat treats before the store closes this Sunday.
The deliveries are truly full service, with treats ushered to customers on branded scooters decked out like cats – the drivers’ helmets sported cat ears and the bike delivery boxes had furry tails. Local residents learned about the promotion through billboards, leaflets, posters, stickers, a website and an online video, all designed to mimic the look and feel of traditional human take out and delivery promotions.
Media Contact
Jake Fowler
T: (312) 988-2376
M: (608) 448-5115
JFowler@webershandwick.com
